Apsley House in Bath was built as the country home for The Duke of Wellington, after his momentous victory against Napoleon in the Battle of Waterloo. The rumour is that it was built asa place where he could keep his mistress of that time, as he was estranged from his wife years earlier. Owners of the hotel wanted to refresh its branding and improve their online presence. This is the initial proposal outlining the inspiration behind it and possible applications.